The Complete Idiot's Guide to Making Millions on the Internet

The Complete Idiot's Guide to Making Millions on the Internet shows what Internet business and e-commerce are and shows how dozens of on-line businesses achieved their success. Learn how to come up with an e-business idea, or how to join in on someone else's new e-business. Explore the steps involved in turning an on-line business into an on-line success, and what success actually means in a field where companies are often valued by their popularity rather than their profits. Authors Rod Underhill and Nat Gertler explain how to turn success into big piles of cash through selling out, issuing stock, or exercising stock options. They offer pointers and tips for turning an existing standard business into a thriving on-line one.