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James W. Cortada - 21st Century Business: Managing and Working in the New Digital Economy

ISBN: 0130305693



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James W Cortada 21st Century Business Managing and Working in the New Digital Economy

James W. Cortada - 21st Century Business: Managing and Working in the New Digital Economy
Publisher: Prentice Hall PTR | 2000-08-14 | ISBN: 0130305693 | PDF | 288 pages | 5.71 MB


As Oracle reminds us in its new slogan: "The Internet changes everything". The world of work and managing has changed dramatically over the past decade, requiring a new kind of manager, a new kind of worker, and a new understanding of the ways of work n the so-called "post-industrial world". Jim Cortada lays out the issues that come to play in this new world, and some guidelines and precepts for navigating the new world's seas.
The business climate today is in a state of flux, evolving in many ways, but essentially from the forms familiar to managers and workers during the Second Industrial Revolution into new ones. For sake of convenience, I call the new environment the Information Age, and we work in the New Digital Economy because the Internet has changed so much how we use computers and work. This book is about what tasks both managers and workers in this period of transition from one economic order to another are doing and need to do to be successful. The answer lies largely in doing three things. First, managers have to perform many basic tasks of management essentially unchanged from one decade to another. For example, managers still have to run organizations that generate a profit. Second, both managers and workers need to leverage technologies quickly and effectively and, in the process, adapt to the consequences of such actions. You see this strategy already at work-using the Internet for new channels of distribution of products and services-but the activities required extend far beyond this new merger of computing and telecommunications. Third, most managers and workers have to work effectively in companies (even government agencies) that live in two worlds, that of the old Industrial Age and in the emerging Information Age.
This book is about how to carry out these new requirements. In the early 1990s, an author of a book such as this would have had to defend the notion that things were changing. Today, such an author finds readers very familiar and accepting of the notion that things are changing, often very rapidly. So, the discussion has moved on to the next level, what to do about it. While I have a great deal to say about what people are doing and need to do, let me begin by delivering some good news: The fundamentals of management, as described, for example, by Peter Drucker in more than a dozen books and 35 articles, still apply. What is changing is how these fundamentals are being executed because there have been important technological changes in the past decade, such as the arrival of the Internet. The services and knowledge content of work has increased sharply as well. Most workers today are also experiencing the consequences of the simultaneous survival of pre- and post-industrial economies in many industries and in various nations.

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