Search in ebookee.net!

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management(Repost)

ISBN: 0470012838

标签: 商业



The poster (email) is not available. 收藏推荐: Bookmark this: Brands Laid Bare Using Market Research for Evidence Based Brand Management Repost

图书介绍


Brands Laid Bare Using Market Research for Evidence Based Brand Management Repost

Kevin Ford "Brands Laid Bare: Using Market Research for Evidence-Based Brand Management"
Wiley | 2005-04-29 | ISBN: 0470012838 | 168 pages | PDF | 1,8 MB

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.

Download

Depositfiles.com


Filesonic.com


[Directly Download] Brands Laid Bare: Using Market Research for Evidence-Based Brand Management(Repost)!


Download this book

使用ezdownloader下载
DOWNLOAD


Copyright Disclaimer:
本站一切内容源于互联网搜索,禁止商用! 如有任何不妥请联系:admin@ebookee.com,我们将在24小时内删除相关内容。

浏览量:0 添加时间:2011-05-15 21:58:11, 更新时间:2011-05-15 21:58:11, from internet

搜索该书!...


Search mirrors of "Brands Laid Bare: Using Market Research for Evidence-Based Brand Management(Repost)"...

Search in ebookee.com!

下载链接


Free Magazine Subscriptions & Technical Document Downloads

推荐:使用EZdownloader下载电子书


没有下载链接
请在图书介绍里查找下载链接,如果没有,可以试着搜索有无其它该书信息。

不能下载?
如果不能下载或者在“图书介绍”中找不到 "Brands Laid Bare: Using Market Research for Evidence-Based Brand Management(Repost)" 的下载链接请留言。下次访问本站时察看 所有留言 看是否有人已经更新了该书。

该书可能有其它下载链接,请点 这里查询相关图书


相关链接


"Brands Laid Bare: Using Market Research for Evidence-Based Brand Management(Repost)" 相关链接:


Comments


"Brands Laid Bare: Using Market Research for Evidence-Based Brand Management(Repost)" 没有评论.

    Leave a Comment

    如果没有下载链接或者下载链接无效,请查看相关链接或者搜索相关资料。

    required

    required

    email addresses

    required

    Not clear? Click to refresh.


    1. 艺术设计
    2. 有声读物
    3. 语言文化
    4. 家庭生活
    5. 法律
    6. 音乐歌词
    7. 软件相关
    8. BT种子
    9. 其它图书
    10. 所有留言
    11. 留言评论
    12. Download Thousands of Books two weeks for FREE!
    13. Download millions of Usenet resources!
    14. 海淀驾校
    Back to Top